Chapters of Me

I couldn’t help but wonder, in a world where our phones can recognize our faces, translate conversations in real time, and apparently help us write breakup texts, why can’t Apple make an AirPod tip for people with tiny ear holes? I know. These are the hard hitting questions of our time. I like my AirPods. I really do. They’re sleek. They sound great. They seamlessly connect to approximately seventeen Apple devices I somehow own! But then there are the rubber tips. Apple gives

AI Has Become the New iPhone vs. Android Debate.

I thought building the product would be the hard part. What building Perzimo taught me about startup marketing, UGC, experimentation, and growth.

Finding investors in a foreign country has been one of the hardest things I've ever done. Before starting my own company, I watched founders pitch investors every day. I saw the meetings, the smiles, the follow-up emails, and the occasional celebrations. I worked at several startups during fundraising rounds and witnessed both the excitement and the struggles that came with them. But if I'm being honest, I never truly understood what those founders were carrying on their shou

I have a very visible, very loud generational gap in my family when it comes to tech. And I wonder if you have something like that too. In my family, when you say SaaS, they hear something simple. Build an app, release it once, sit back at home, and money just starts appearing. No updates. No maintenance. No stress. No constant thinking about whether the product is still relevant tomorrow. Almost like once it exists, it’s done forever. But the reality we live in could not be

For the longest time, my entertainment diet was 100% TV series and movies. I mean, who wasn’t glued to their couch during lockdown pretending Netflix was an emotional support system? Somewhere along the way, I became addicted to the feeling of not thinking after work . I’d spend hours diving into fictional worlds, living vicariously through characters, and calling it “me time.” It felt good. Too good. But without realizing it, my brain slowly clocked out of creative duty. Wor

“Esraa in Ireland” doesn’t exactly roll off the tongue the way Emily in Paris does, but hey, that’s life. I didn’t have couture outfits...

How I Kept My Head Above Water During Burnout Burnout doesn’t always hit like a crash—it creeps in. One day you’re juggling work,...

You know the look. The subtle eye roll, the dismissive tone, the passive-aggressive interruption in the middle of a sentence. I've...

My Journey Into the Working World: From Uncertainty to Finding My Voice Welcome to my very first blog article! I’ve decided to use this...